My Mission

Hello and welcome! I am passionate about cultivating a conscious, functional and vibrant life and stimulate an awareness-transformative experience in you.

My mission is to help you get unstuck, turn off the autopilot, and master your biology and psychology, so you can unlock the potential you didn't know you had and show up as the best version of yourself.


I also believe, collectively, the positive changes we make within ourselves extend into the wider community and the world. 

As I partner with you to reach your goals in career, wellbeing or life, I will help you tap into a higher awareness of your integrated being, and become more attuned to how the different domains of human performance work together, and turn insight into motivation and inspired action.



Keitlin Li

Certified Human Potential Coach

How it began: As a university student in California, I was fascinated about the human mind, and decided to pursue a degree in Cognitive Science. There, I gained a framework of knowledge drawing from neuroscience, psychology, linguistics, philosophy, computer science and anthropology to study the mind as a cohesive whole, how it works, and why it works the way it does.


After graduation, I settled down for a business career track in Project Management and Technology Consulting in London. Meanwhile, I continued my personal growth journey.


What makes someone thrive and others simply survive? What does it take to be a high performer and what does it mean to be successful? What is conscious leadership / conscious parenting? How to eat food, exercise and sleep optimally? How does nutrition and lifestyle impact how you feel, think and behave? How to be aware of your own awareness? How to be proactive and not reactive in life? And why does any of these matter? What works, what doesn't work, and why? 

The year of 2020 was a pivotal point for many. Responding to my calling and interests in mind-body cognition, consciousness, productivity, psychology, neuroscience, child development, health optimization and all things related to human performance, I took the leap to train as a Human Potential Coach. At the same time I started biohacking with incredible results that enhance all areas of my life.


It would be my honour to take you on a journey to experience deep transformation and reap its benefits; to help you discover your full potential, and in the process take charge of your life and become a better version of you.


  • BA Cognitive Science. University of California, Berkeley

  • MSc Environmental Studies. University of London, Birkeck

  • Certified Human Potential Coach (CHPC), Human Potential Institute

Why work With Me

Most coaching you likely come across is head-based and oriented to chasing goals that come from what your programmed mind tells you what you should be doing.

When you live from your conditioning you are not in charge of your true self.


My approach to coaching is awareness-based and holistic, encompassing the physical, mental, emotional and spiritual, and which integrates our embodied mind (interoception) in the inquiry process. Through developing meta-cognition and being fully present in our body and mind, and aligning the signals from our brain, gut and heart as a system, more creative solutions arise.

Throughout my practice, I also embed mindfulness and knowledge from evidence-based research and science-backed techniques to help you reach your goals.

Want to find out more? 


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